Archive for October, 2011
Whether you know me in real life or just online, you’ve probably heard me talk about My Burger. Why? Because they’re the best thing since sliced buns, that’s why. For the real answer, read my previous post detailing how our love affair began.
Perhaps because I am addicted to social media and tend to see things right away, I responded in time to join a focus group to give feedback to My Burger. Along with other burger fanatics, we went through food, atmosphere, location, hours, employees, brand, and everything else that goes along with running a successful business. And starting “soonish,” you can see all that feedback put into action at their new location in Uptown! I was invited to the pre-opening party last week, and we replaced BFF Night with a trip to the new My Burger. We were all impressed and stuffed. I can’t wait until you can try it out for yourself!
The first thing you’ll notice is their proximity to the place I left for My Burger. I can’t wait for the opportunity to get a burger to go and walk down to the lakes this Summer. Uptown is such a perfect location for them. When you walk in the door, you’ll see they’ve kept a bit of the industrial feel with exposed concrete walls, but with accents that feel both very polished and inviting.
Their new menu is quite close to the original, with a few upgrades. Of note is the addition of spices and sauces. It’s still incredibly simple, but also quite perfect. There aren’t so many options as to overload you, but enough to make your burger uniquely yours. To make sure you’re getting your burger exactly as you want it, there are now customer-facing displays showing the order being entered so you’re sure to get what you ask for. Remember that I don’t eat beef? How is it that I’m so in love with My Burger? They also have chicken, fish, and veggie options. My absolute favorite (as a brand new combination) is a chicken burger, add blue cheese, bacon, mushrooms, and Cajun spices, no lettuce. This all on a brown buttered bun served with their amazing fries or onion rings. I’m salivating right now writing this. And I really, really want a strawberry malt right about now.
I can’t wait until you can all give them a shot to see what all my fuss is about. You no longer have to drive downtown during the day, pay for parking, and navigate the skyways if you’re don’t work downtown. Now you can mosey on over to Uptown during the day or in the evening and enjoy life at your own pace, perhaps even with a local beer.